Reuters and Wired Magazine are reporting that the Japanese distributor of Pepsi, Suntory Ltd., plans to offer it's customers the chance to fly in space as part of a promotional campaign. Five winners will receive the opportunity to fly into space in 2001 via Zegrahm Space Voyages, a U.S. space travel agency.

Due to legal restrictions, winners would be required to pay 15 percent of the $100,000 spaceflight cost. The original story came from the Japanese newspaper Yomiuri Shimbun.

For more details see Pepsi drinkers offered space visit in contest.