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Published:15-24 May, 1994
  • Patrick Collins
  • Hideki Kanayama
  • Yoichi Iwasaki
  • Misuzu Ohnuki
  • Hideki Hanayama
Origin:Journal of Space Technology and Science: Special Issue on Space Tourism, part 2, Vol. 10, No. 2, pp 3-11.

During the summer of 1993 a market research questionnaire designed to investigate the potential demand for orbital tourism was completed by more than 3000 people from all age groups in Japan - the first such market research in the world. Using the results of this survey, a number of analyses are being performed. From the prices that people say they would pay to visit space, a demand curve can be derived, showing the level of demand that could be expected at different price-levels. The possible pattern of demand growth as the range of commercial space tourism services grows is also considered. The level of investment in the development of reusable passenger-carrying launch vehicles that could be commercially justified by this market is also estimated, and the assumptions made are discussed.

Referred to by:
Related Entries:
  • Research Center of Advanced Science and Technology
  • Japanese Rocket Society
  • SSTO
  • Shimizu Corporation
  • VTOL
  • Gary Hudson
Keywords:Tourism:Market Research
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