7UP Creates Flight Buzz
FYI,
"7UP Creates Flight Buzz - Buzz Aldrin, that is, who wants you to go
fly with him"
BevNet.com
http://www.bevnet.com/news/2005/05-26-2005-7UP_Buzz%20Aldrin_space%20flight_Cadbury.asp
: Famed astronaut Buzz Aldrin announced today that the next time you
: reach UP for a can of Diet 7UP, newly reformulated with SPLENDA(R)
: Brand Sweetener, you could be reaching for the stars. In
: partnership with the X PRIZE Foundation, creators of the
: $10 million ANSARI X PRIZE, the Diet 7UP Free Ticket to Space
: sweepstakes takes off this week.
: The sweepstakes will run through August 31, 2005, and will award
: one lucky consumer the chance to fly to the edge of suborbital
: space on an FAA-approved commercial space flight.
: The sweepstakes is supported by a groundbreaking national TV ad
: campaign filmed in an authentic zero-gravity environment, aboard
: G-Force One(TM) -- a plane that simulates the unique experience of
: weightlessness. The ad, created by Young & Rubicam, will debut on
: June 13th to introduce the light and refreshing taste of Diet 7UP
: sweetened with SPLENDA Brand Sweetener -- a taste that won't weigh
: you down.
: "Ever since Neil Armstrong and I first landed on the moon more than
: thirty years ago, everyday Americans have dreamed of going up into
: space," said Aldrin, who next week will come out with his first
: illustrated book, Reaching for the Moon, a story chronicling his
: lifelong dream of space travel. "Through the Free Ticket to Space
: sweepstakes, Diet 7UP and the X PRIZE Foundation will make one
: person's dream come true, while spreading the word to everyone that
: personal space flight is not light-years away."
: The X PRIZE Foundation changed the way the world looked at space
: travel by introducing the ANSARI X PRIZE. Following in the
: footsteps of more than 100 aviation prizes offered between 1905 and
: 1935 that led to the development of today's multibillion dollar
: commercial aviation industry, the ANSARI X PRIZE awarded the Mojave
: Aerospace Ventures team $10 million in October 2004 for
: SpaceShipOne -- the first private spaceship to successfully fly
: into suborbital space on two consecutive flights within two weeks.
: "The personal spaceflight industry took a giant leap forward thanks
: to the ANSARI X PRIZE and the support of private enterprise," said
: Peter H. Diamandis, Chairman and Founder of the X PRIZE
: Foundation. "Partnerships with companies such as Diet 7UP help us
: to continue making radical breakthroughs in space and other
: technologies."
: "Sixty percent of Americans have said, if given the chance, they
: would be interested in going UP into space," said Randy Gier, Chief
: Marketing Officer, Cadbury Schweppes Americas Beverages. "At 7 UP,
: we're excited to be on the forefront of making dreams come true."
: Consumers interested in experiencing one of the first suborbital
: space flights can enter for a chance to win the Diet 7UP Free
: Ticket to Space sweepstakes by logging onto www.7UP.com, clicking
: on the "First Free Ticket to Space" banner, and entering the code
: found on specially marked packages of Diet 7UP. The Grand Prize
: winner will be announced in October and the space flight is
: expected to take place on or before December 31, 2009.
: No purchase necessary. For more information, free game piece, and a
: complete set of rules for the Diet 7UP Free Ticket to Space
: sweepstakes, visit www.7UP.com .
--------------------------------
"UPDATE: Interim Ground Rules Proposed For Civilian Spaceflight Industry"
Space.com
http://space.com/news/050525_faa_permit.html
: The Federal Aviation Administration is set to publicly unveil a special permit
: aimed at helping the reusable suborbital rocket industry grow, while speeding up
: the development of passenger-carrying spaceships.
: The “experimental-class” permit rules are to be open for public comment and
: discussed May 26 at an open meeting of the Commercial Space Transportation
: Advisory Committee (COMSTAC) at the Federal Aviation Administration (FAA)
: Headquarters in Washington, D.C.
: Spearheading the guidelines is the Office of the Associate Administrator for
: Commercial Space Transportation (AST), the only space-related line of business
: within the FAA and under the wing of the U.S. Department of Transportation.
: The guidelines fulfill the FAA’s requirement to provide direction on the
: implementation of the CSLAA with respect to experimental permits before issuing
: regulations. The guidelines are not binding, and until regulations called for in
: the CSLAA are issued, the FAA will issue permits on a case-by-case basis.
: “We’re hoping that this allows the reusable launch vehicle developers to build
: their vehicles and start flying without too much regulatory burden,” said Randy
: Repcheck, Deputy Manager in AST’s Systems Engineering and Training Division. He
: is the team leader on the experimental permit project.
: “That’s the goal of these guidelines. We’re protecting public health and safety,
: but we’re trying to do so in a reduced manner so that reusable launch vehicle
: developers can go out and fly,” Repcheck told SPACE.com.
: In part, the FAA “Guidelines for Experimental Permits for Reusable Suborbital
: Rockets” apply to a person proposing to launch or reenter a reusable suborbital
: rocket solely for the following reasons:
: - Conducting research and development to test new design concepts, new
: equipment, or new operating techniques;
: - Showing compliance with requirements as part of the process for obtaining a
: license; or
: - Crew training prior to obtaining a license for a launch or reentry using the
: design of the rocket for which the permit would be issued.
: The wide-ranging guidelines to be issued allow the FAA to issue a permit to an
: applicant, under a set of terms, including:
: - The FAA has found that the applicant is capable of conducting its proposed
: launch or reentry without jeopardizing public health and safety, the safety of
: property, or any national security or foreign policy interest of the United
States;
: - The FAA issues an experimental permit authorizing an unlimited number of
: launches or reentries for a particular suborbital rocket design;
: - One permit may be issued to an applicant to operate multiple vehicles of a
: particular reusable suborbital rocket design;
: - The FAA will identify in the experimental permit the type of changes that the
: “permittee” may make to the reusable suborbital rocket design without
: invalidating the permit.
: The duration of an experimental permit will be one year from the date the permit
: is issued. A permittee may apply to renew its permit.
: These guidelines, Repcheck said, permit reusable launch vehicle (RLV) developers
: to collect data helpful in obtaining a license to start flying paying customers.
: The experimental-class permits are to be available until the final regulations
: are issued.
: That final rulemaking will, by law, be issued in late June 2006. There will be a
: notice of proposed rulemaking issued in December of this year, open to the
: public and industry for comment, Repcheck noted.
: “The FAA and AST recognize that this is an emerging field, much like in the days
: of barnstorming,” said Hank Price, an FAA spokesperson. “We need to have in mind
: ways to help this industry grow and to emerge…and that’s the balance we think
: we’re achieving here. Protecting the uninvolved public but also helping this
: industry to grow.”
: Repcheck said there’s always a challenge in writing regulations and attempting
: to please different constituents, be they the public, industry and the safety
: community. “We’re trying to bridge all of those…bridging the airplane world with
: the rocket world,” he said.
: “It seems to be a moment in history,” Repcheck concluded. “We certainly hope it
: is. That’s what we’re all hoping for here.”
: Speaking prior to release of the guidelines, Patricia Grace Smith, AST’s
: Associate Administrator said the intent of the rules are to give space launch
: vehicle developers the ability to experiment and test their vehicles in much the
: same way that airplane developers do.
: “It will be a step beneath the full fledge license and will allow the
: opportunity for the developers to take a level of risk,” Smith told SPACE.com
: last week. “We’re looking for ways to become more flexible in regulating the
: industry,” she explained.
: DOT’s chief, Secretary Norman Mineta, has also spotlighted the new guidelines,
: noting last week that they “will shorten the time and lessen the burden on
: launch vehicle developers much like the aviation community has for experimental
: aircraft.”
: While Mineta’s office has the responsibility to protect public safety, “our
: approach at the Department of Transportation is to allow this industry the
: freedom to develop, mindful that it is still in its infancy,” he said.
: The new guidelines come at a time when the era of personal suborbital
: spaceflight is clearly taking shape.
--
Mark Reiff <markreiff@xxxxxxxxxxxxx>
--
Space Future | To unsubscribe send email with the subject "unsubscribe"
www.spacefuture.com | to "sf-discuss-request@xxxxxxxxxxxxxxx".